Commercial Commentary: Dads Help Get Athletes To The Olympics Too, P&G

If you’ve been watching the Olympics nearly non-stop like we have or even just tuned in for the big events here and there, you’ve probably seen one of the “Thank You, Mom” commercials from Procter & Gamble, a giant corporation that makes everything from Tide to Tampax. I actually like the above spot because I’m a big softie with a baby and I’ll probably always see her that way. But, why does it have to be only “Thank You, Mom?” Would it have been so difficult to either alternate some of the ads between “Thank You, Mom” and “Thank You, Dad” or just “Thank You, Parents?”

I’m of two minds when it comes to these ads and neither of them are happy. First off, I understand that market research says that women do most of the grocery shopping and are thus the ones that ads should be aimed at. Still, it gets under my skin. I’m overly sensitive to these things, of course, because I am basically the antithesis of the big corporate idea of what a parent should be. As such, I find myself cringing or getting peeved while watching commercials in a way that I didn’t before.

On the other hand, it’s just ridiculous that men don’t play into the sports lives of their children (assuming dad’s around, of course). Heck, I heard of a few athletes who were still coached by their dads. I’m not saying that men should be more associated with sports than women , but that both are important. The way I see it, Olympians have parents who did some combination of the following: encouraged their kid to play the sport, taught them how to play, got them the help they needed to play and bankrolled the whole thing. Sometimes it’s a matter of finding a coach and sometimes the coach is in the family. The particulars of who does what aren’t really all that important.

So, what’s the point of this post? I’m not calling for a P&G ban or anything like that, I’d just like to see some of these corporations pull their heads out of the 50s and try to catch up with an ever-changing parental landscape. It would probably be a good idea considering I am the one who does all the shopping.

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